Isabel Juárez

CEO and Founder

In 2009 I embarked independently on a professional adventure doing what I love most, which is accompanying people, teams and organizations on their path to achieve their goals, as a partner in RESULTA2 (2009) and as a founding partner in AMAGI (2016).

As a certified Executive Coach by the European School of Coaching (ICF – 2009) and Systems Team Coaching by the ICF (2011) I have continued to train as an expert in Emotional Intelligence and Nonviolent Communication. I am also Systemic Coach by the Metasystème School (2015) -2016) and Apple Certified Sales Trainer (2013- Present).

I started my professional career in the financial sector, at BBVA. At LA FABRICA, I was able to grow as a strategic consultant with the La Casa Encendida project. I have held positions of responsibility in areas of CRM, Training, Commercial and Sales in Telefónica Advertising and Information (Yellow Pages- 1998-2009). I graduated in Economics from the Complutense University of Madrid and completed my training with a Master’s Degree in Taxation from the Garrigues & Andersen Training Centre.

On a personal level, the 13 years I dedicated to classical dance and the education I received at home based on values of effort and ethics have made discipline, rigor, passion and determination the inspiration behind my actions.

I love speaking with my family, friends and clients. I find peace and am able to concentrate while walking my dogs every day. And I try to always behave as the eternal apprentice but I don’t always succeed, sometimes the know-it-all in me, fruit of me ego, come out.

“In the mind of a beginner there are many possibilities; in the mind of an expert there are few” Shunryu Suzuki

Marta Sanguino

Marketing Communications Manager – Coach

Five years ago I took a bicycle trip through South America that changed the direction of my professional career. I decided to train as a coach to accompany my clients from a place where challenges can be the engine of a small or a big change in life.

I like people, sports, creativity, and motivating people, proposing challenges and of course enjoying what I do.

I am currently part of Amagi. I am the Marketing Communications Manager and also a coach. I continue in the pursuit of excellence as a professional.

I am trained as a Systemic Coach at the Metasystème School in Alain Cardon. Expert in Nonviolent Communication and certified in Target Disc.

With a Degree in Art History from the Autónoma University of Madrid and at the Fortea Professional Dance Conservatory of Madrid, I have learned that perseverance, discipline and love for what you do are fundamental to success.

My favourite words are: laughter, curiosity, perseverance, versatility and passion.

Myriam Camps


I am passionate about the development of human talent. For me, being a coach is a way of life. I love working on any topic that comes up from the client and his / her systems. I want to contribute to generate happiness in those around me.

Currently I develop my professional activity as Executive Coach for individuals, teams and organizations. I’m also a Talent Management and Human Capital Consultant for Mentoring, Professional Guidance, Talent Assessment, Audit Management, Leadership and Management Development projects.

I am part of the team of coaches and career advisors at IESE Business School. I collaborate with several Business Consulting firms. I have been a member of the Competence Commission of the ICF.

I started my professional career at Madrid Business School as Deputy Director of Professional Outreach. I continued with ADC and Hay Group, Human Resources Consulting Firms, leading Talent Selection, Evaluation and Management projects.

Later I joined Sun Microsystems, a multinational in the IT sector as an HR Manager and in 2005 I became part of GlaxoSmithKline, a pharmaceutical multinational, initially as Director of Selection, Training and Talent Management and later as HR Director of GlaxoSmithKline Consumer Healthcare for Spain and Portugal as a part of the Iberia Management Committee and the European Human Resources Committee.

I have a degree in Psychology. I have a Masters Degree in Organizational Behaviour by the University of Berkeley, California, a Masters Degree in Human Resources from ICADE. I have a Postgraduate Degree in Management Development from IESE. I am a Professional Certified Coach (PCC) for the International Coach Federation, an Executive Coach for the European School of Coaching, a Systemic Coach by the Metasystème School of Alain Cardon, a Team Coach by Lider-haz-GO / ISAVIA, a Coach for “The Coaching Space Ltd.”, UK and for the Behavioural Coaching Institute, USA, and I also have a Diploma as Mentor Coach and Supervisor by Menslab.

Words that define me: reliable, sensitive, flexible, multicultural sensitivity, with a transcendental vision of the world.

Raquel Blázquez


I have learned that a team’s success depends on the synergy between knowledge, commitment, passion and action and that maximum freedom implies maximum responsibility. These values ​​are the pillars of my life and my work.

I am an Executive team and organizations coach at AMAGI, a trainer in leadership programs and high performance teams and I am also Founder and Director of HAZQUEPASE (

I am certified as a coach by the ICF, in addition to having trained in co-active coaching in The Coaches Training Institute and in systemic coaching by the Metasystème School of Alain Cardon.

I completed my training as a coach with a course on Neurolinguistic Programming and with Target Disc.

Following the systemic line, I was trained in organizational and structural constellations and in Sociocracy applied to horizontal organizations. I am also a facilitator of the MBSR Mindfulness program at the University of Massachusetts and a CTT certified consultant for the Barrett Values ​​Centre specialized in cultural transformation processes that allow the alignment of intangible aspects such as values, talent and commitment with tangible aspects such as results, productivity and strategy of the organization.

Karim González


My personal and professional life is a mix of my great passions: comedy, magic and coaching. My life is shared between stages and companies and I do not make a distinction between works and pleasure because I am one of those lucky people who enjoy doing their job.

My job is to enable people and companies to achieve extraordinary results through coaching, comedy and magic, my three great passions. For 16 years I have been working freelance entertainer, coach and lecturer for all types of companies.

I am an ICF certified Coach. I have trained in Systemic Coaching at the Alain Cardon Metasystème School and also Executive Coaching at the European School of Coaching. I studied acting at the Metropolis School and received ad-lib training with Omar Argentino and Carles Castillo. I studied Clown, buffoon and melodrama at the Chamé-Gené theatre studios and I also have a Bachelors Degree in Sociology at the Complutense University of Madrid.

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